Related to: 'Use of Cookies'



Greg Ip
Greg Ip

Use of Cookies


Headline signs Bake Off star Whaite

Posted by Emily Kitchin, Editorial

Blog: The Comeback of Erotica

The ‘Fifty Shades’ phenomenon is currently taking the world by storm. Unless you’ve been living under a rock, you’ll have heard of EL James’ erotica trilogy, featuring the enigmatic Christian Grey and his unconventional, not-exactly-vanilla relationship with heroine Anastasia Steele.

An insight into how the gorgeous new covers for Penny's bestselling novels were created

Designing the Perfect Cover for Penny Vincenzi

Below are some of the approaches which weren’t successful as the impression the new lettering gave was too harsh, too sharp-edged, difficult to read, too cold etc. However, the bottom far right visual was ultimately a winner as it’s authoritative while still being feminine and legible. We also wanted to change the imagery, and created a rich and impactful cover which conveys success, luxury and elegance. It’s tricky to draw comparisons with other authors within this genre, as Penny stands alone in being chic and confident; unrivaled. Penny’s The Spoils of Time Trilogy was also in need of updating. Our wonderful picture researcher found exceptional imagery, by cropping in carefully and adding a subtle boost of colour. The new branding provided a strong template for these images to work within. The overall feel of each Penny Vincenzi cover should reflect the decade in which the novel is set, while also being timeless and fresh enough to appeal to the contemporary market. We wanted to give this very special author’s books a unique stamp – we hope that you like our new style!