Related to: 'Demand (India Only)'

November Book of the Month

Ian and Francesca are back...

Read an extract from BECAUSE WE BELONG, our book of the month by Beth Kery.

Business Plus

Demand: Creating What People Love Before They Know They Want It

Adrian Slywotzky, Karl Weber
Authors:
Adrian Slywotzky, Karl Weber

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

Adam J. Jackson

As a young boy, Adam J. Jackson was plagued by the skin disorder psoriasis. From acute physical and social suffering, he went on to develop one of the world's most successful non-steroid treatments for the condition, and now helps thousands of fellow sufferers. Adam is now an internationally renowned therapist, motivational speaker and author. His SECRETS OF ABUNDANT HEALTH, WEALTH AND HAPPINESS series has been translated in 27 languages. Adam has appeared on GMTV, The Big Breakfast and Kilroy Silk and has also been featured in the Sunday Express, Today, GQ and Here's Health.

Adrian Slywotzky

Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world's best-known business thinkers. Author of a string of popular, highly-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world's six most influential management thinkers by Industry Week. Co-author Karl Weber is one of today's most successful writers. The bestsellers he has helped develop include Scott McClellan's explosive political memoir WHAT HAPPENED and Nobel laureate Muhammad Yunus's acclaimed works CREATING A WORLD WITHOUT POVERTY and BUILDING SOCIAL BUSINESS.

Alastair Dryburgh

Alastair Dryburgh is CEO of Akenhurst Consultants and a regular contributor to Management Today. After studying maths at Cambridge, he joined Ernst & Young as a trainee accountant and spent two years in Italy before joining Pearson as an internal consultant. He became commerical director of subsidiary Churchill Communications Europe and left after the company was sold to start his own business.

Bob Selden

Bob Selden is an organisational development consultant, trainer and coach. Bob survived his first managerial role in banking to eventually become a senior manager, responsible for the career development of hundreds of other managers. He lives in Australia but works internationally, and coaches on the Mobilizing People program at the International Institute for Management Development in Lausanne, Switzerland and the Middle Management Development program at the Australian Graduate School of Management in Sydney.

Chris Anderson

CHRIS ANDERSON is TED's president and head curator. Trained as a journalist after graduating from Oxford University, Anderson launched more than 100 successful magazines and websites before turning his attention to TED, which he and his non-profit organization acquired in 2001. His TED mantra - 'ideas worth spreading' - continues to blossom on an international scale. He lives in New York City.

Dominic Littlewood

Dominic Littlewood spent 15 years in car sales and made his first TV appearance on Channel 4's Faking It, where he taught a vicar how to be a second-hand car dealer in just one month. He has presented BBC 2's Wrong Car Right Car, BBC1's To Buy or Not to Buy and BBC2's How I Made My Property Fortune. In 2006 he began presenting Don't Get Done, Get Dom, in which he resolves consumer and bureaucratic nightmares. Dominic is also a reporter on The One Show, contributes to Top Gear magazine, and has written pieces for the motoring section of the Daily Telegraph. Most recently he competed on BB1's Strictly Come Dancing.

Duncan Bannatyne

Duncan is one of Britian's most recognisable entrepreneurs, as well as being a philanthropist and best-selling author. His business interests include health clubs, hotels, media, TV, stage schools, property and transport. Duncan is a UNICEF ambassador and has an OBE for his charity work. According to The Sunday Times Rich List 2011, Duncan is worth an estimated £430 million.

Emma De Vita

Emma De Vita is features editor on Management Today. During her years on the magazine, she has spent time in jail, watching catwalk shows and travelling to Sao Paolo, New York and Mumbai all in the name of business journalism, for which she has won a number of awards. Her articles have also appeared in the Sunday Times, the Guardian and the Financial Times.

Erik Calonius

Erik Calonius is a former reporter, editor and London correspondent for the Wall Street Journal and served as an editor and writer for Fortune, where he was nominated for the National Magazine Award. He collaborated with Dan Ariely on international bestseller PREDICTABLY IRRATIONAL.

Fergus O'connell

Fergus O'Connell is one of the world's leading authorities on project management and getting things done in the shortest time possible. The Sunday Business Post described him as having 'more strings to his bow than a Stradivarius'. In 1992, Fergus founded ETP (www.etpint.com), which is now one of the world's leading programme and project management companies. His 'Ten Steps' model was used to plan and execute the Special Olympics World Games in 2003. Fergus has taught project management in Europe, North America, South America, the Far East and Australia.

Gene Stone

Gene Stone is the author or co-author of over thirty books, including The Secrets of People Who Never Get Sick and the No.1 New York Times bestseller Forks Over Knives.

Hank Paulson

Henry M. Paulson, Jr., served as CEO of Goldman Sachs (1999-2006), 74th secretary of the U.S. Treasury (2006-2009), and chairman of the Nature Conservancy (2004-2006). He has sat across the bargaining table from countless Chinese politicians and CEOs as a banker, a statesman, and an environmentalist. Since leaving Washington, the former Treasury secretary has worked on bridging the gap between the U.S. and China through the Paulson Institute, which he describes not as a think tank but as a "think and do" tank.

John Knell

John Knell, along with Richard Reeves, are co-founders of the Intelligence Agency, a strategy and research consultancy. Their roster of clients includes BT, Accenture, Sky, PricewaterhouseCoopers, NESTA, PepsiCo, the Arts Council, Orange and the BBC. They are both contributors to the Whitehall Top Management Programme.

Martin Thomas

Martin is a freelance marketing consultant, trainer, facilitator, public speaker and writer. He works with a wide variety of brand owners and marketing agencies, providing advice on business, brand and communications planning and the strategic application of social media. He has led award-winning advertising, media, PR and sponsorship teams and has been one of the pioneers of integrated brand and communications planning. His first book, Crowd Surfing, which he co-wrote with David Brain, was published in 2008. Martin is a non-executive director of Sport England and the Commonwealth Games Council for England, and is also a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerces (RSA) and a member of the Marketing Society. He remains hopeful of a first Welsh rugby cap, although recognises that time may be running out. He blogs at www.crowdsurfing.net and tweets at @crowdsurfing.

Michael Pantalon

Michael Pantalon is an award-winning faculty member at Yale University School of Medicine, as well as being a motivational coach, consultant, speaker and therapist. He has taught people from all walks of life, including business executives, lifestyle coaches, parents, teachers, sales reps and probation officers. He has consulted with General Electric, Schering-Plough, the National Institutes of Health and the U.S. Dept. of Health and Human Services.

Neil Irwin

Neil Irwin is a senior economic correspondent at The New York Times. He was previously a columnist at The Washington Post, where he led coverage of the global financial crisis, recession, and response of the world's central banks. He has an MBA from Columbia University, where he was a Knight-Bagehot Fellow in Economic and Business Journalism. He lives in Washington. This book was shortlisted for the 2013 Financial Times and Goldman Sachs Business Book of the Year Award.

Nolan Bushnell

Nolan Bushnell is a technology pioneer, entrepreneur and engineer. Often cited as the father of the video-game industry, he is best known as the founder of Atari Corporation.

Richard Reeves

Richard Reeves, along with John Knell, are co-founders of the Intelligence Agency, a strategy and research consultancy. Their roster of clients includes BT, Accenture, Sky, PricewaterhouseCoopers, NESTA, PepsiCo, the Arts Council, Orange and the BBC. They are both contributors to the Whitehall Top Management Programme. Richard is currently European Business Speaker of the Year. He is a columnist and editor-at-large for Management Today.

Robin Chase

Robin Chase is the co-founder and first CEO of Zipcar. She is also co-founder of three other companies (Veniam, Buzzcar, and GoLoco). She was named one of Time's 100 Most Influential People in the World, a BusinessWeek Top Ten Designer, a Fast Company Champion of Innovation and has been featured in the New York Times, NPR, Today, Wired, Forbes, Inc and Newsweek. She lives in Cambridge, MA.