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Demand (India Only)

Adrian Slywotzky With Karl Web, Er
Authors:
Adrian Slywotzky With Karl Web, Er

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

Alexander Waugh

Alexander Waugh is the grandson of Evelyn Waugh and son of columnist Auberon Waugh and novelist Teresa Waugh. The former chief Opera Critic at both the Mail on Sunday and the London Evening Standard, he is also a publisher (Travelman Publishing), cartoonist and award-winning composer.

Anne Baker

Anne Baker trained as a nurse at Birkenhead General Hospital, but after her marriage went to live first in Libya and then in Nigeria. She eventually returned to her native Birkenhead where she worked as a Health Visitor for over ten years before taking up writing.

Brian Jay Jones

Brian Jay Jones is the author of the New York Times bestselling Jim Henson: The Biography ('masterful' Kirkus) and Washington Irving: An American Original. Since 2010, he has been a Board member for Biographers International Organization, the world's largest organization of professional biographers, and presently serves as its elected Vice President. Jones was nine years old when Star Wars was released in 1977 - which made him practically the film's target audience - and has been a fan of Lucas and his films ever since. He presently lives in Maryland with his wife and daughter and a very excitable dog who refuses to stay off the furniture

Bryony Gordon

In the 18 years that she has worked for the Telegraph, Bryony Gordon has become one of the paper's best-loved writers. She is the author of the bestselling The Wrong Knickers plus The Sunday Times Number One bestseller Mad Girl which was nominated for a British Book Award. Her weekly column in the Sunday Telegraph has won her an army of fans who have followed her journey from single girl about town to - finally! - settled mum. Bryony is now 37 and lives in Nappy Valley (Clapham) with her daughter Edie and her husband, a financial journalist. The last sentence is one she never thought she would see written down on paper.

Claire Dederer

Claire Dederer is the author of the New York Times-bestselling memoir Poser: My Life in Twenty-Three Yoga Poses which Elizabeth Gilbert called 'the book we all need'. A book critic, essayist, and reporter, Dederer is a long-time contributor to The New York Times, and has also written for The Atlantic, Vogue, Slate, The Nation, and New York magazine, among others. She lives on an island near Seattle with her family.

Daniela Sacerdoti

Daniela Sacerdoti is a phenomenon. Over one million copies of her novels have been sold in eBook, her debut novel WATCH OVER ME was the 8th bestselling Kindle book of all time in 2015 and she was also ranked as the 11th top-selling Kindle author. Daniela writes beautiful, haunting and bestselling fiction for adults (the Glen Avich series), young adults (the Sarah Midnight trilogy) and children. Her novels have been translated in twelve languages. Daniela was born and raised in Italy. She studied Classics, then lived in Scotland for fourteen years, where she married and taught in a primary school. Daniela's children's book Really Weird Removals.Com was shortlisted for the Scottish Children's Book Awards. She has also written for the BBC. Daniela, her husband and their two sons make their home in a tiny village in the Alps. To discover more about Daniela and her world, visit www.danielasacerdoti.com.

Eliza Garrett

The elusive Eliza Garrett CBE (Cat/Canine Book Enthusiast) is a self-styled 'voice for the hirsute voiceless' and the esteemed authoress of the Classic Tails book series. She lives on a grand English estate with a large number of furry creatures who are very astute critics and enormously supportive of her writerly endeavours.

Emma Hannigan

Emma Hannigan is the No. 1 bestselling author of twelve novels including Letters to my Daughters, The Wedding Promise and The Perfect Gift. Her bestselling memoir, Talk to the Headscarf, was updated and revised as All To Live For: Fighting Cancer. Finding Hope. and was also a top ten bestseller.

Frank Turner

Frank Turner is an English folk/punk singer-songwriter from Winchester. He was the lead singer of post-hardcore band Million Dead, before embarking on a solo career with his band The Sleeping Souls. Turner has released six solo albums as well as EPs and rarities, and has played thousands of shows across 38 countries. He sometimes lives in London, but mostly on the road.

Gill Paul

Gill Paul is a Scottish-born, London-based writer of historical fiction and non-fiction. Her novels include the USA Today bestseller The Secret Wife, Women and Children First, which was shortlisted for an RNA Award, The Affair and No Place for a Lady, which was shortlisted for a Love Stories Award. Her non-fiction includes A History of Medicine in 50 Objects, World War I Love Stories and Royal Love Stories. Gill's expertise is often called upon for talks on historical subjects, including the sinking of the Titanic. She lives in London, where, as well as writing full-time, she enjoys swimming year-round in an outdoor pond.

Jennie Felton

Jennie Felton grew up in Somerset, where she lives today. She has written numerous short stories for magazines as well as a number of novels under a pseudonym. All The Dark Secrets is the first in her new series, The Families of Fairley Terrace Sagas, about the lives and loves of the residents of a Somerset village beginning in the late nineteenth century.Vist Jennie on Facebook www.facebook.com/JennieFeltonAuthor and follow her on Twitter @Jennie_Felton for all her latest news.

Kathryn Hughes

Kathryn Hughes was born in Altrincham, near Manchester. After completing a secretarial course, Kathryn met her husband and they married in Canada. For twenty-nine years they ran a business together, raised two children and travelled when they could to places such as India, Singapore, South Africa and New Zealand. Kathryn and her family now make their home in a village near Manchester. The Letter, Kathryn's first novel, was a digital #1 and international bestseller, and her second novel The Secret has been highly acclaimed. The Key is Kathryn Hughes' third novel.

Lynda Page

Lynda Page was born and brought up in Leicester. The eldest of four daughters, she left home at seventeen and has had a wide variety of office jobs. She now spends the majority of her time helping her daughter and writing her novels in the peace and tranquillity of her daughter's holiday park in Epworth, North Lincolnshire.Follow her on twitter @LyndaPage9 and like her Facebook page: Lynda Page

Maggie O'Farrell

Maggie O'Farrell is the author of seven novels, AFTER YOU'D GONE, MY LOVER'S LOVER, THE DISTANCE BETWEEN US, which won a Somerset Maugham Award, THE VANISHING ACT OF ESME LENNOX, THE HAND THAT FIRST HELD MINE, which won the 2010 Costa Novel Award, INSTRUCTIONS FOR A HEATWAVE, which was shortlisted for the 2013 Costa Novel Award, and THIS MUST BE THE PLACE, which was shortlisted for the 2016 Costa Novel Award. She lives in Edinburgh.

Monica Wood

Monica Wood is an award-winning, bestselling novelist and memoirist. Born in Maine, New England, to an Irish Catholic family, she worked as a guidance counsellor and in a nursing home before becoming a full-time writer. She is also a singer, and travelled the New England circuit singing jazz, country, pop and gospel for many years. She lives in Maine with her husband.

Nadiya Hussain

After winning 2015's Great British Bake Off, Nadiya Hussain has gone on to capture the hearts of the nation. A columnist for The Times and a regular reporter for The One Show, Nadiya has also presented four series for the BBC: The Chronicles of Nadiya, Nadiya's British Food Adventure, Nadiya's Family Favourites and The Great British Cooking Showdown. Her cookery titles include Nadiya's Kitchen, Nadiya's British Food Adventure and Nadiya's Family Favourites. Her three books in the bestselling Bake Me a Story series, one of which was shortlisted for a British Book Award, are published by Hachette Children's Group. Born in Luton to British Bangladeshi parents, Nadiya now lives in Milton Keynes with her husband, Abdal, and their three children.

Neil Ansell

Neil Ansell was an award winning television journalist with the BBC and a long standing writer for the broadsheets. He is the author of two previous books, Deep Country and Deer Island, and has contributed to nature programmes and wildlife documentaries though his main focus was news and current affairs. He has two daughters and lives in Brighton.

Neil Gaiman

Neil Gaiman is the author of over thirty acclaimed books and graphic novels for adults and children, including AMERICAN GODS, STARDUST, CORALINE and THE GRAVEYARD BOOK. His most recent novel for adults, THE OCEAN AT THE END OF THE LANE was highly acclaimed, appeared on the hardback and paperback Sunday Times bestseller lists and won several awards, including being voted Book of the Year in the National Book Awards 2013: 'Some books you read. Some books you enjoy. But some books just swallow you up, heart and soul' Joanne Harris. The recipient of numerous literary honours, Neil Gaiman's work has been adapted for film, television and radio. He has written scripts for Doctor Who, worked with authors and illustrators including Terry Pratchett, Dave McKean and Chris Riddell, and THE SANDMAN is established as one of the classic graphic novels. As George R R Martin says: 'There's no one quite like Neil Gaiman.'Originally from England, Neil Gaiman now lives in America.

Pamela Evans

Pam Evans was born and brought up in Ealing, London. She now lives in Surrey, near to her family and five beautiful grandchildren. For more information about Pam and her novels visit www.pamevansbooks.com.