Vivian Tu

Vivian Tu is a former Wall Street trader, personal finance educator, public speaker, entrepreneur, bestselling author, and Chief of Financial Empowerment at SoFi. She is the CEO and founder of Your Rich BFF, which she developed as a passion project to make the rules of personal finance accessible to non-experts and marginalized communities. Vivian delivered her first TED Talk in November 2025, further expanding her reach as a leading voice in financial education. She’s earned 10 million followers and counting across social media platforms and earned honors on the Forbes “30 Under 30 – Social Media” (2023) and “Top Creators” (2022 + 2023) lists, the “MarketWatch 50,” “PureWow’s” 24 in ’24, “Bankrate’s” 2024 Visionaries, and the TIME100 Creators list (2025). Vivian’s debut book, Rich AF, became an instant New York Times bestseller in December 2023. Vivian also hosts a top-charting podcast, Networth and Chill, and writes a Substack, enRICHed with Your Rich BFF.