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Hardcover / ISBN-13: 9781035424221

Price: £20

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‘[a] deeply practical, science-backed read, full of easy-to-implement strategies to increase your status, power, and influence.’ – Annie Duke, bestselling author of Thinking in Bets and Quit

How do you balance kindness and competence in the workplace? How can you get the success you deserve, earn credit for your accomplishments, and navigate complex office politics without antagonising your colleagues?

Over decades of research, behavioural scientist Alison Fragale encountered these recurring questions from high powered and early career women alike, determining that many women’s workplace issues boil down to the perception of others. No degree, title, or paycheck will raise a woman’s workplace stature unless it also affects how other people respect and regard her. Acknowledging this roadblock, Fragale pulls back the curtain on how we can change how others see us by developing our standing as a “likeable badass.” By cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.

Likeable Badass is equal parts behavioral science and life hacks, weaving together rigorous research with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women of all stripes, as well as their allies, who want evidence-based, practical strategies for success, served with a side of inspiration and humor.


The ultimate guide for women to achieve their goals. Drawing on her brilliant research and extensive experience, Alison Fragale reveals how to overcome the tradeoff between likeability and competence.
Adam Grant, #1 New York Times bestselling author of Hidden Potential and Think Again, and host of the TED podcast WorkLife
Too many women feel trapped in the competence-likeability catch-22. Likeable Badass will help you break free of that nonsense, do the best work of your life, and build the best relationships of your career.
Kim Scott, New York Times bestselling author of Radical Candor and Radical Respect
Such an important book! By focusing on status and respect, Fragale changes women's perception of power. Backed up by years of scientific research, she shows how to play to our strengths to get what we so deserve.
Katty Kay, New York Times bestselling co-author of The Confidence Code
A must-read for every woman seeking to thrive. With clarity and wit, Fragale provides incisive insights and incredibly practical advice that will help women tackle the challenges they face . . . Likeable Badass equips women with tools to navigate biases and emerge empowered.
Amy Gallo, cohost of HBR’s Women at Work podcast and author of Getting Along: How to Work with Anyone (Even Difficult People)
Before I had even finished reading Likeable Badass, I had already put my learnings to work three times. Talk about an ROI! Entertaining, actionable, and eye-opening. One of the most personally transformative behavioral science books I have ever read.
Dolly Chugh, author of A More Just Future and The Person You Mean to Be
Alison Fragale hits it out of the park with this deeply practical, science-backed read, full of easy-to-implement strategies to increase your status, power, and influence. I loved this book!
Annie Duke, best-selling author of Thinking in Bets and Quit
Essential reading for every woman who aspires to make a difference. Likeable Badass shows us how to cultivate our unique capacity and power to drive the change we want to see in the world.
Ai-jen Poo, Executive Director of Caring Across Generations and President of the National Domestic Workers Alliance