Xochi understands and truly lives a holistic lifestyle and her wealth of experience across the fields of nutrition, fashion, interiors and health have enabled her to have a singular vision. You only have to read her work or look at her digital channels to see the authenticity if her principles. Aside from having a beautiful - and indeed highly aspirational - aesthetic, she has the ability to express concisely and in layman's terms what many women are looking for: a more balanced (both spiritually and health-wise) lifestyle.
As we well know, the food and health industry is saturated with new gen '-free' foodies. What I like about The Naturalista is that it's not so much a strict eating plan but a way of life that she calmly follows herself - from canapés to homemade deodorant - and encourages you to follow. It's not some marketing guff; you can see in her daily apparel that she has a very free thinking, natural approach to life. Whilst I, myself, sadly have rather the opposite, Xochi does encourage me to look at happy and healthy alternatives.