The Power of Us is a fascinating journey into the science of identity. If you've ever struggled to understand why people join cults or mindlessly conform - or wondered how to build great teams and influence better choices - this is the book you need. It is a practical, entertaining and, above all, vital guide to human behaviour.
The Power of Us is an endlessly entertaining and critically important book, written by two masters of their field. Delivered with lucidity and pace, it reveals the enormous power social identity has over our individual behaviour, and how it shapes the world of politics, business, social justice - and pretty much everything else
As American politics shifts from fights over ideology and policies to conflict over basic identities, we increasingly need help from social psychologists to understand what is going on. The Power of Us is an excellent resource in filling this urgent need.
Better than I have ever seen, The Power of Us assesses the influence of tribalism on our actions and specifies ways to turn the force from destructive to constructive. A truly important booK.
In the 21st century, politics and social life have shifted to become ever more about identity. Those who read this book will understand the deep psychology of identity, and will therefore be less bewildered and more successful-not just in politics but in leadership of any kind, and even in the whirling identity pool of social media.
Riveting and revelatory, splendidly written and filled with fascinating studies, The Power of Us shines a new, thought-provoking, and ultimately hopeful light on so much that is confusing and dismaying about our fraught world today
Who am I? Is there anyone who hasn't asked themselves this question? But Jay Van Bavel and Dominic Packer have not only asked themselves this question, they've studied the psychology of identity for years and, as leaders in the field, have produced an authoritative guide that is remarkably accessible, actionable, and a pure joy to read!